About

Please allow me to introduce myself.

I am a results-oriented designer, manager and team lead with over 12 years of experience in digital marketing, CRM, UX, Design, SaaS, B2B, people management and other leadership roles. Led and managed Client Success Specialists and Web Designers in North America and India. Expertise in leading teams to improve performance, customer loyalty, and forging partnerships with internal and external stakeholders. Specializing in continuous process improvement, client retention, and facilitating project management life cycles. Extensive technical and professional experience includes content copy and technical writing, training materials, PR/communications, web design, and graphic design.

My background is in international relations and diplomacy and mediation; I naturally gravitate towards roles and responsibilities that let me work with people, honing relationships and communications towards the most advantageous and pragmatic outcomes.

Born and raised in the greater Seattle area, I grew up in a burgeoning high tech culture and the best of the natural world, side by side. Influenced by both the new and the old, I try to combine the best of both worlds when I work. There is nothing I love more than delving into something I've never experienced before and getting better as I go.

Technical Skills

Hard skills you need to know about. These are my strengths, and what I'm learning over time.

98%
Graphic Design
100%
Writing
90%
Client/Relationship Management
80%
Project Management
90%
HTML5
80%
CSS3
70%
Bootstrap 5 (and 3)
45%
JQuery
25%
PHP

Software Skills

There are so many applications out there, it's easier to list what I don't know. But since you're not here for that, how about what I'm best with?

100%
MS365 Suite
95%
Photoshop
90%
Dreamweaver
75%
InDesign
85%
Canva
85%
Content Mgmt Systems
80%
Salesforce
65%
Atlassian
65%
Illustrator

Interpersonal Skills

Things that don't get a spotlight often, but I like to mention them anyway. When you want to know a person, this is a good place to start.

100%
Communication
95%
Creativity
90%
Leadership
90%
Adaptability
75%
Branding
80%
Self Motivation
65%
Marketing

LLM/Gen AI Experience

Having had a chance to use the following for data analysis and some weird math problems. Genuinely has made life easier for both of those situations, and the following is listed in order of both preference and experience.

80%
Gemini
65%
ChatGPT
50%
Copilot
35%
Lovable
25%
Figma

Profile

Fullname: Alia Felton
Birth Date: March 1988
Job: Client Manager, Team Lead, Writer, Freelancer, Web & Graphic Designer
Website: www.aliafe.com
Email: info@aliafe.com

Download Resume Hire Me

Resume

More of my credentials.

In the professional realm of team management, project management, client success, web design, graphic design, and content creation, I've got over ten years of experience. These are the best highlights. For my full resume, please feel free to click that download button above, or visit my LinkedIn profile.

Work Experience

Web Design Project Lead

Client Success Manager

March 2021 - May 2026

DealerOn

Ansira | Sincro

Spear-headed high volume projects (full life cycle) and daily intake queue for a team of Tier 3/senior web and graphic designers and a team of 80+ web design contractors (from North America and India), and while with Ansira/Sincro, Tier I/II Web and Graphic designers under Client Success. Managed several large-scale design updates for automotive OEMs. Hired on and managed over 100 contractors for ongoing projects. Maintained and exceeded contractual Internal OKRs, KPIs and external/internal SLAs (1.85 day case turn around (2.5 OKR), 97% CSAT, 99% revenue retention).

Sr Client Success Specialist

Web Design Specialist II

July 2013 - March 2021

Sincro

Ansira | CDK Global | ADP/Cobalt

Responsible for graphic design, website design, and troubleshooting in a proprietary CMS that supports auto dealerships under a variety of automobile OEMs (GM, Nissan, Infiniti, Ford, etc). Actively maintained and exceeded SLAs. Several-time project lead. Last two years, ran as team lead & project manager.

Business Manager

Feb 2012 - March 2015

Glacier Peak Technology

I wore many hats here: business manager, web guru, graphic designer, logo creator...I also made julienne fries. The best part was getting to try new things and see what happened. I've never had more freedom in a role to see where my strengths could be.

Camp Instructor

May 2013 - June 2014

iDTech Camps

One of the most amazing summer jobs I could ask for, and I really got to flex my muscles teaching kids from seven to seventeen how to code computer games and create websites. The best way to learn something is to teach it; that's for sure.

Education

Current Studies

Chinese (Mandarin, Shanghainese) Language Courses

Dec 2023 - Present

Operational Psychology Learning Courses

May 2021 - Present

Coursera

I started investing time in courses that would lead me to an MBA, but it is a long-term project of mine. I've done two courses so far, and am preparing for a third as soon as I can manage.

Online Learning Courses (various)

I started investing time in courses that would lead me to an MBA, but it is a long-term project of mine. I've done two courses so far, and am preparing for a third as soon as I can manage.

Leaders in Training courses (I, II, III)

December 2015

City University +

I started investing time in courses that would lead me to an MBA, but it is a long-term project of mine. I've done two courses so far, and am preparing for a third as soon as I can manage.

International Relations and Diplomacy

Bachelor of Science

September 2005 - May 2009

Seton Hall University

This is my foundation. What I learned here I bring to the table every day, in every way. There is never a time I don't find use for the things I studied here. (Also I had a minor in French, but who's counting?)

Portfolio

Check Out Some of My Works.

Over the years I've been able to work on projects both inside and outside my job requirements. These are the results of some of those projects.

Services

What Can I Do For You?

Web Design & Development

I started designing websites when I was in high school. Dreamweaver was available on the only Mac we had in the classroom and I hogged it to death. From there I never quite departed from the practice, and honestly I am incredibly grateful that something I once thought of as a hobby is now an integral part of my career.

Whether it's freelancing, redesigning or creating whole new sites for clients, web design has been at the forefront of my current resume.

Writing & Content Creation

There are people out there who say 'Writing to me is like breathing.' Well I'm not quite like that, but I'm pretty close. I've used this skill for fun, for profit, for pleasure, since I was a child. I bring my talent with the written word to all corners of my professional experience.

I've written content for websites, business plans, messaging for advertisements, creative fiction, and much more besides. You name it, I can write it.

Graphic Design & Illustration

As much as I enjoy writing, the next best thing was art. While I still enjoy pencil sketching, I have evolved my skills to welcome the digital age. I familiarized myself with the Adobe Creative Suite as early as Photoshop 2, and went from that to Illustrator as soon as I could.

The boon of an artistic eye has been invaluable. The more experience I have garnered over the years, the more I have learned how to determine the quality of any user experience, whether it is in the visual medium or the written word.

Hello, World.

I'm Alia Felton.

About

Please allow me to introduce myself.

Technical Skills

Software Skills

Interpersonal Skills

LLM/Gen AI Experience

Profile

Resume

More of my credentials.

Work Experience

Web Design Project Lead

Client Success Manager

DealerOn

Ansira | Sincro

Sr Client Success Specialist

Web Design Specialist II

Sincro

Ansira | CDK Global | ADP/Cobalt

Business Manager

Glacier Peak Technology

Camp Instructor

iDTech Camps

Education

Current Studies

Chinese (Mandarin, Shanghainese) Language Courses

Operational Psychology Learning Courses

Coursera

Online Learning Courses (various)

Leaders in Training courses (I, II, III)

City University +

International Relations and Diplomacy

Bachelor of Science

Seton Hall University

Portfolio

Check Out Some of My Works.

Snow Angel

Visit Innsmouth

This is My Design

Labor Day Sale

Evolucid® Logo

Sentient Storage System

Green On Green

Demo Album

Snow Angel

Visit Innsmouth

Hannibal Poster

Labor Day Sale

EVO - Evolucid® Logo

Green on Green Website

Sentient Storage Logo

Demo Album Cover

Services

What Can I Do For You?

Web Design & Development

Writing & Content Creation

Graphic Design & Illustration

4526

Clients Served

6

Awards Received

3

Trademarks Awarded

264

Crazy Ideas

1218

Coffee Cups

12

Years

Contact

I'd Love To Hear From You.

Where to find me

Email Me At

Call Me At